“PDO tourism” and the Italian system Chiara Tincani1 I. Food and wine tourism and “PDO tourism”. – II. EU Regulation No. 1143 of 2004 and its objectives. – III. EU Regulation No. 1143 of 2004 and producer groups. – IV. The Italian experience and the protection consortia. V. The Italian experience and “PDO tourism”. In Italy, wine tourism is a powerful attraction; born out of a gastronomic logic, interest in wine has taken on its own identity over time. This is where so - called “PDO tourism” comes in, which identifies the segment dedicated to activities and services related to “PDO” and “PGI” products, with initiatives organised by protection consortia and associated companies. In this perspective, protection consortia must ensure that the tourist experiences offered are consistent with the typical values of the geographical indication. This commitment is in line with EU Regulation No. 1143 of 2024, which assigns the task of safeguarding “PDO” and “PGI” products to protect operators, consumers and communities. Keywords: “PDO tourism”, EU Regulation No. 1143 of 2024, Italian tourist experience, Protection Consortia. I. FOOD AND WINE TOURISM AND “PDO TOURISM” In Italy, wine tourism is a powerful attraction; born out of a gastronomic logic, interest in wine has taken on its own identity over time2. It consists of offering an experience in which tasting local products is combined with visits. Wineries are located in the countryside and, therefore, visiting them corresponds to so - called slow tourism, a new way of travelling which, in reaction to the frenzy of modern life, selects uncrowded places immersed in the local experience, so that visitors DOI 10.60559/ijtthl2026-008 1 University of Verona. 2 See Strambi, From wine routes to wine tourism in search of quality, in Riv. dir. agroalimentare, 2019, 503 ff.; Claroni, Wine tourism as cultural and experiential tourism and a tool for promoting and enhancing the territory, in Riv. it. dir. tur., 2021, 28 ff..
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