often forgotten in favor of fad diets and eating practices that prioritize rapid weight loss over pleasure and tradition. Meals have, in many cases, ceased to be moments of socialization and affection, becoming stages for the exhibition of “healthy” lifestyles that are often superficially related to health but lack substance and authenticity. Constant interaction with the digital world affects our eating habits, our perceptions of beauty, and consequently how we see ourselves and relate to others. The pursuit of validation through image may not only distort self-image but also create disconnection from cultural traditions that value the act of cooking and sharing food. It can be said, therefore, that traditional cuisine risks becoming obsolete, replaced by quick solutions that fail to reflect the cultural richness of our origins. IV. FINAL CONSIDERATIONS Gastronomic Law emerges as an essential interdisciplinary field for the governance of the multiple dimensions of human nutrition in the contemporary and cultural context. The theoretical and practical consolidation of the field requires holistic approaches that integrate food security, authenticity, territoriality, sustainability, and cultural safeguarding. In these terms, the central challenge consists in developing legal instruments and public policies that protect gastronomic heritage, promote economic and cultural development, guarantee safety and information for consumers, and allow for the evolution and adaptation of traditional practices. For Brazil, the development of Gastronomic Law offers significant opportunities for the valorization of the rich national gastronomic heritage, promotion of territorial development, strengthening of regional identities, and articulation between culture, economy, and tourism. The realization of this potential requires integrated policies, capacity-building of actors, strengthening of collective governance structures, and approaches that articulate different regulatory objectives in a balanced and contextualized manner. Nevertheless, as a component of intangible heritage and cultural identity, Gastronomic Law and gastronomy suffer attacks from the digital world and the exploitation of image, which clearly affect the axiological historicism of humanity. 91 ‘STOMACH RULES’ AND CONSUMER PROMOTION
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