have already called "zero tourism". Now is the time, from the bottom of the well, to raise our heads and look around, to analyse whether the situation prior to the pandemic, with an uncontrolled growth in supply and demand and the consequent problems generated, was the one that governments want and society demands. We need to take a medium- to long-term perspective, and not focus on the quick proft and forget about other legal assets that also require protection by the law . 23 JARA SANTAMERA, M. A., “Turismo y economía circular. El necesario alineamiento entre 23 oferta y demanda y una necesidad ambiental” (2019) In, www.researchgate.net. In any case, Covid-19 should represent a driver and accelerator of the changes that were already necessary in the sector, and where the pandemic is consolidating a more sustainable tourism demand, with the necessary adaptation of the tourism ofer to maintain and increase its competitiveness in the long term. In the same vein, on the importance of administrative intervention aimed at correcting the possible excesses of tourism, fostering the circular economy: FLORIDO C., JACOB M. y PAYERAS M., In “How to Carry out the Transition towards a More Circular Tourist Activity in the Hotel Sector. The Role of Innovation”, Administrative Sciences, 2019, 9, 47; doi:10.3390/admsci9020047, pág. 16: We can say that the transition model to a circular destination focuses on three main axis: The public administration and/or destination management organizations (DMOs), the tourism sector and the resident population. Each of them has a differentiated role in this transition, specifically: Role of the Public Administration and/or DMOs. • To design incentives to promote the implementation of CE measures in the tourism sector (i.e., Tax deductions for investment in CE measures/technologies). • To design laws and regulations that reduce the obstacles to the application of CE measures in tourism businesses. • To involve the tour operators in the design of a program of awareness and changes in tourist habits. […] Public administrations and DMOs, both locally and nationally, play a crucial role in the transition to a circular destination. Indeed, they face important planning challenges related to the protection of natural resources, water supply; the promotion of renewable energies, and the reduction of pollution, among others; and at the global level, the role of national tourism policies is decisive in facilitating the implementation of more circular practices. An example of a destination which has implemented a strategy to begin the transition towards a circular destination is the Balearic Islands where different lines of action have been implemented by the regional government and the hotel sector in order to achieve this goal in the near future, taking into account the resident population as well. In fact, they have considered the three-axis model described above, specifically: Role of Public administration and/or DMOs, with the following measures designed and implemented: • New Llei de Residus i Sòls Contaminants of the Balearic Islands (New Waste Law). • Aid programs for the implementation of environmental quality certifications: • Awarding of prizes to encourage the creation of ideas and innovative projects that can contribute to the achievement of the circular economy objectives 13
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