implemented in our country in the ffties of the last century, that is, at the height of the so-called developmentalism . The circumstances are not the same, of 9 course. There are currently certain legal instruments that allow us to curb this excessive growth, but we must adopt a frm and not hesitant, clear stance . 10 In this sense, the Pandemic may cause the exorbitant growth we were experiencing before the virus to take two very diferent paths: i. The frst and most encouraging one, that we shake of that short-term vision that brings quick profts, but to very few, and make a proper medium-long term planning, based on essential factors such as quality and sustainability. ii. The other path I am referring to, which I believe we cannot aford, is to continue with the above, that is, to increase the number of tourists at all costs, without taking into account other public interests worthy of VELASCO GONZÁLEZ, M., (2020) “Políticas turísticas ante una pandemia”, en Turismo pos- 9 COVID-19. Refexiones, retos y oportunidades, Op. Cit., p. 132, "In the case of Spain's tourism policy, the main restrictions are the persistence of the reference to growth and competitiveness as the basic principle of public action related to tourism; the structural problems of the Spanish tourism model; the characteristics of the private tourism sector and the cross-cutting nature of the activity itself, which goes far beyond the sectorised work format of governments [...] The Spanish tourism model was built in the sixties and seventies and since then it has had some structural problems that it has not been possible to modify, despite various attempts. As early as 1973, the public actors themselves spoke of a "quadruple concentration" caused by the Spanish tourism model: concentration of supply, highly oriented towards the sun and beach product; temporal concentration, since the basic product requires a climate that occurs in the summer months, which is also when holiday periods are concentrated; spatial concentration, linked to the coastal territories; and concentration of demand, with a very high dependence on two specifc issuing markets. This concentration is not easy to change as it is linked to the country's own tourism development model”. ROMERO PADILLA, M., ROMERO MARTÍNEZ, J. Mª. y NAVARRO JURADO, E., (2020), 10 “Refexiones desde el post crecimiento: ideas, estrategias y tácticas para el turismo postCOVID-19” en Turismo post-COVID-19. El turismo después de la pandemia global. Análisis, perspectivas y vías de recuperación, op. cit., p. 4, “Tourism is an activity marked by developmentalist thinking, almost exclusively economistic, related to the evolution of the global economy and with a geographical growth/expansion unprecedented in history. International tourism reached 1 billion tourists for the frst time in 2012 and continued to grow to 1.5 billion in 2019, an increase of more than 30% in just 7 years.” 6
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