purchase of tickets to access the Colosseum Archaeological Park was essentially impossible 82. The undertaking which managed the official ticket sale service for access to the Colosseum from 1997 until 2024 “was issued an administrative fine of 7 million euro for knowingly contributing to the substantial and prolonged unavailability of base-priced tickets for entry to the Colosseum”83. Consequently, “the same forced consumers to turn to tour operators and platforms that resold tickets bundled with additional services (such as guided tours, pickup, or priority access) at much higher prices”. Within the same proceedings, “the Authority also imposed fines on six tour operators which used bots or other automated tools to purchase tickets, contributing to the rapid disappearance of base-priced tickets on the website of licensed operator”. “By doing so, the operators benefited from the constant unavailability of tickets, which left consumers seeking access to the Colosseum with no choice but to purchase them through these channels – often at much higher prices due to the bundling with additional services offered either directly or via other operators”. 82 Available at https://en.agcm.it/en/media/press-releases/2025/4/PS1260383 Within the same proceedings, the AGCM also imposed fines on six tour operators, which used bots or other automated tools to purchase tickets, contributing to the rapid disappearance of base-priced tickets on the website of licensed operator CoopCulture. By doing so, the operators benefited from the constant unavailability of tickets, which left consumers seeking access to the Colosseum with no choice but to purchase them through these channels – often at much higher prices due to the bundling with additional services offered either directly or via other operators. 148 MARGARIDA ROSADO DA FONSECA
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