The use of artificial intelligence in the travel and hospitality industry. Civil liability profiles by Caterina del Federico IJTTHL PRE-PRINT

asylum and border contexts; in social assistance; for credit scoring; for use by law enforcement; or for judicial purposes. The EU Commission may update this list based on the severity and likelihood of impact of present and future AI systems on fundamental rights. Finally, a third category of AI systems is considered of "limited risk". This category includes morally questionable AI applications such as AI algorithms that produce deepfakes (highly realistic fake videos or photos) as well as emotion recognition and biometric categorization systems. The use of these systems would imply no specifc duty of compliance, only very vague transparency requirements: a simple notifcation to consumers/citizens about whether an AI system is operating in that context. Therefore, to have a complete picture of artifcial intelligence systems, the defnition in Article 3 of the Proposal is not sufcient, but it is appropriate to view Annex I of the Proposal. However, a limitation should be pointed out: it is almost impossible to keep the lists up to date with all the intelligence systems that are being developed. 3) How is AI changing the travel industry Thus, according to what has been said, trivializing it can be said that artifcial intelligence is a branch of computer science where machines and computers simulate human intelligence. In AI machines are programmed to think like humans can do; it leverages the problem solving and decision-making capabilities of human beings. Artifcial intelligence is not just a single technology, but a rapidly evolving collection of technologies like deep learning, machine learning, and expert systems. AI has made advances in many industries in the last years. According to some reports , 6 the penetration of artifcial intelligence in any business feld in 2021 has increased by 56% compared to 2019. In other words, it is already a tool of the present with multiple applications. More specifcally, the private investment in 2021 totaled around $93.5 billion, more than double the total private investment in 2020, while the number of newly funded See the report by the consulting frm McKinsey & Company, available at the link https:// 6 www.mckinsey.com/capabilities/quantumblack/our-insights/global-survey-the-state-of-ai-in-2021. See also the report of 2022 published by the Stanford Institute for Human-Centered Artifcial Intelligence (HAI), led by the AI Index Steering Committee, available at the link https://aiindex.stanford.edu/wp-content/uploads/ 2022/03/2022-AI-Index-Report_Master.pdf. The AI Index is an independent initiative at the Stanford Institute for Human-Centered Artifcial Intelligence (HAI), led by the AI Index Steering Committee, an i n t e rd i sc i p l i na r y group o f expe r t s f rom ac ross academi a and i ndus t r y. The annua l report tracks, collates, distills, and visualizes data relating to artifcial intelligence, enabling decision-makers to take meaningful action to advance AI responsibly and ethically with humans in mind. 3

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