17 ments for the choice and drafting of the standard that differ, above all, in the fact that they have a different degree of attention to the individual needs of the subjects targeted by the regulatory measures. So, with specific regard to a regulatory measure (such as the reference one), which aims to encourage the aggregation of tourism operators, in order to create more competitive and more efficient businesses in the tourism sector, of the three instruments highlighted, the most appropriate is the cost/benefit analysis. This is demonstrated by the fact that the rule provides for the payment, under certain conditions, of nonrepayable contributions, in order to improve the efficiency of the tourist market of reference, in which the network of companies will be formed. This is because, using the tool of paretian efficiency, the objective should be to maximise the usefulness of individual enterprises, while, in this case, they are rewarded for their amalgamation, and, instead, using the tool of the balance of wealth, it would tend to create greater wealth, in terms of equitable redistribution of wealth in the tourism market of reference, while the decree aims to make the sector more efficient and not to make it fairer. If, however, the aim of the legislator is the one just mentioned, it is necessary to verify whether, and to what extent, the rule is suitable to achieve it. That is, it is necessary to compare the costs and the benefits, directly connected to the implementation of the programmed strategy, in order to calculate if the differential between the situation ex ante and that ex post involves a benefit or a net cost, intending, however, for benefit not only a "mere" economic and/or financial value, but also a social value. In addition, the tourism sector is a "system" that has peculiarities, since there is not a single sector, but a plurality of sectors, depending on, for example, both the type of natural environment of reference (sea or mountain)whether of the type of social environment of reference (Eastern or Western, Catholic or Muslim), just to name a few. Therefore, the standard cannot fail to take into account the high specificity of the system, in which it will have to be applied and operate. And this, without forgetting that in order to assess the degree of efficiency and effectiveness of the tourist market, (that is, its "value"), it is necessary to evaluate, in particular, the degree of satisfaction of the
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