TOURISM AND CLIMATE CHANGE IN ISLAND COUNTRIES and the virtual impossibility of implementing rehabilitation and renovation measures. This situation leads hoteliers to further reduce the quality of their services (catering, leisure facilities) in order to remain competitive. The insufficiency of the financial margins released prevents any new investment policy. Therefore, improving the quality of reception and accommodation infrastructures presupposes the implementation of active policies by the public authorities (State, regions and local authorities) to: - encourage quality investments from the point of view of construction and the cultural content of town planning projects; - promote professional training for all tourism factors; - put in place appropriate financial arrangements. The search for a better quality of tourism products and infrastructures should not lead to a reduction in international competitiveness. For this, improving the productivity of tourism enterprises is essential. These productivity gains are possible, they depend on the introduction of new technologies. This is particularly the case in the hotel industry with the establishment of new 2 or 3 star chains. Hotel chains, whose development is carried out mainly through the hotel franchise system, make it possible to combine individual initiative and group effects. Productivity gains, thanks to an adapted architectural layout and the introduction of new technologies, particularly for reception, catering and payment, make it possible to considerably reduce labor requirements (the thresholds for a hotel-restaurant with 40 rooms have been reduced from 20 people to less than 10, and even less than 5 for 1-star hotels). Productivity gains allow the hotel industry located in high-wage countries to remain competitive in the face of international competition. The future of tourism in industrialized countries largely depends on the policies of diversification of tourism products that will be pursued. Indeed, if it is undeniable that seaside tourism remains the basis of tourist frequentation, it is clear that in many regions the thresholds of maximum saturation have been crossed, and that any new development in the number of tourists must concern priority of other tourism development areas. For this, an active policy of creating not only new tourist products but also new commercial circuits is essential. Several new projects are currently being pursued aimed at creating poles of tourist attraction in the hinterland. However, this diversification of tourism products does not generally correspond to the development of a traditional green tourism product which already exists in most destinations. On the contrary, it is a question
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