INTERNATIONAL JOURNAL OF TOURISM, TRAVEL AND HOSPITALITY LAW specializations are not perceived by the market (the real decision maker) as necessary for the presentation of certain places or areas. Instead, they should be regarded in their true essence, as additional elements. Moreover, it should not be forgotten that the choice of a guide will also be determined by factors that the law in general, therefore also the one just enacted, cannot take into account. In addition to skills, knowledge, language abilities, and professionalism (which must be guaranteed by the qualification), what makes a guide a good one are empathy, presentation skills, and the ability to keep a high level of attention, thus effectively conveying knowledge. In practice, this represents the real lever with which one can effectively illustrate heritage and educate a listener. It will once again be the market to decide who is good and who is not, not only based on the number of specializations acquired. If, in theory, the general framework of the law can be considered more than positive, the absence of implementing decrees at the time of writing does not allow us to judge its practical implementation. This refers, in particular, to the methods of carrying out qualifying tests, the holding of professionalization courses, the checks on illegal operators, as well as those that will be carried out against site managers, and the effective parameterization of compensation… In short, only time will tell us whether the objectives set will be effectively achieved.
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