as The Myth of the 5Ds: De-seasonalisation, Decongestion, Decentralisation, Diversifcation, "Deluxe Tourism"), but rather "proposing structural changes to the economic model in which the tourism phenomenon is currently inscribed". However, I cannot agree with this author as far as the promotion of tourism quality . is concerned. The concept of tourist quality that is humbly proposed 16 has to do with global quality, that is to say, not thinking about luxury for the tourist and forgetting about the resident. The issue is more complex, in my opinion. It is a question of achieving adequate quotas of tourist quality in a context of environmental and social sustainability. From the social point of view, sustainability is about creating an enabling environment not only for tourists, but also for residents. Investing in adequate infrastructure and public services that beneft all citizens, regardless of whether they are tourists or not. This achieves two objectives: frst, that the resident is comfortable with the tourism industry and sees the tourist as a consumer or citizen. Secondly, that the visitor's tourist experience is highly satisfactory and that he or she does not perceive discomfort in those who receive him or her. In this sense, Title II of Law 15/2018, of 7 June, on tourism, leisure and hospitality of the Valencian Community, which emphasises the principle of hospitality and balance between tourists and local residents, is particularly interesting. This basic principle of tourism policies is essential to achieve social sustainability, avoiding problems that can lead to a feeling of unease from the resident towards the visitor. 3. – CAN WE BUILD A NEW TOURISM MODEL FROM AN EXCEPTIONAL TOURISM "ZERO": AN ANALYSIS FROM AN IUSADMINISTRATIVIST PERSPECTIVE? 3.1. – The health crisis: zero tourism In March 2020 we witnessed, perplexed, the declaration of a State of Alarm by the Spanish Government as a consequence of a pandemic declared by the Ibidem, p. 558, “Finally, another strategy for the reconversion of the tourism ofer has been 16 directed at pricing policies to align demand with what is being called Deluxe Tourism. In other words, increasing the cost of visiting a destination, site or tourist attraction in an attempt to elitise the tourists who visit it. This measure could also be justifed by the illusory objective of decongesting specifc areas. This type of tourism reconversion is very often related to diversifcation policies that, in addition to renewing its attractions, are aimed at reconverting its target public. Inevitably, such measures and the economic consequences of elitisation call into question the very nature of the tourism phenomenon. They also have classist overtones that do not seem to be able to beneft and provide a direct response to issues such as rising housing prices, the transformation of the commercial fabric or the privatisation of public space, among others. However, there is evidence that so-called quality tourism presents a greater socioeconomic distance from residents that could lead to price infation and a rise in the price of local goods and products. Finally, to a large extent, these tourist fows (e.g. cruise passengers or trips organised by tour operators) are guided and managed around specifc tourist bubbles, with the result that the redistribution of benefts would be much reduced. 10
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