Legal protection of gastronomy in France: How to protect and promote gastronomy? Valérie Augros1 Introduction. – I. Development of labels and guides to promote gastronomy. A. Labels. B. Gastronomic guides and food critics. – II. The effect of web and social networks on promotion of gastronomy. A. The freedom of speech in customers reviews. B. Specific rules applicable to online reviews. – Conclusion. The text discusses the significance of the French gastronomic meal, which is a social practice for celebrating important life events and emphasizes togetherness, taste, and harmony with nature. Key elements include selecting dishes, using local products, pairing food with wine, and following a structured meal format. Gastronomes, who are knowledgeable about these traditions, help preserve and transmit them to younger generations. The meal strengthens social ties and has been recognized by UNESCO as an Intangible Cultural Heritage of Humanity. Additionally, the text touches on the legal and promotional aspects of gastronomy in France, highlighting the lack of specific legal protection but noting the use of consumer and business laws to promote it. Online reviews play a significant role in influencing consumer behavior, and there are legal frameworks to ensure their authenticity. The French government has also taken steps to protect and promote gastronomy through labels, guides, and international recognition. Keywords : French gastronomy, legal protection, intangible cultural heritage, UNESCO, gastronomes, online reviews, consumer hehavior, authenticity, labels and guides, freedom of speech, defamation, Consumer Code. INTRODUCTION Gastronomy is closely linked with tourism. Indeed, this can be considered as a great way to discover a country, its culture and hospitality under a convivial DOI 10.60559/gl05 1 Avocat à la Cour.
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