illustrates how geographical indications can function simultaneously as a marker of quality, a driver of exports, and a catalyst for creative tourism initiatives that enhance destination branding. More broadly, the integration of IPR into gastronomic tourism reflects a vision of sustainable and inclusive development, where heritage is protected not as a static relic but as a dynamic resource for innovation, entrepreneurship, and intercultural dialogue. By aligning its culinary traditions with international intellectual property regimes, Georgia positions itself as a distinctive and competitive player in the global tourism market. The continued success of this endeavor will depend on effective governance, cross-sector collaboration, and sustained investment in awareness-building among producers, policymakers, and tourists alike. Ultimately, intellectual property protection in Georgian gastronomy provides not only a framework for safeguarding traditions but also a pathway toward a resilient, culturally rich, and globally recognized tourism sector. BIBLIOGRAPHY Borroni, A. Comparative Gastronomy: Legal and Cultural Framework. Schulthess, 2007. Available at: http://www.e-collection.isdc.ch/zoom/4294/view (Accessed 20 August 2025); Borroni, A. Juridical Profiles of Wine Market in the European Framework. Journal of Law, №1, 2011 (in Georgian); FAO & oriGIn. Proceedings of the Third regional consultation on geographical indications in Europe and Central Asia. Budapest, FAO, 2023. Available at: https://doi.org/10.4060/cc6415en (Accessed 20 August 2025); Fidanyan, M., Gabunia, D., Serkebaeva, C., Vieru, L., Bulatov, D. An Overview of Legal and Institutional Frameworks and Opportunities, Challenges and Recommendations for Geographical Indication Products in Armenia, Georgia, Kyrgyzstan, the Republic of Moldova and the Russian Federation: Synthesis Report. Food and Agriculture Organization of the United Nations Budapest, 2018. Available at: https://www.fao.org/3/ca1002en/ CA1002EN.pdf (Accessed 20 August 2025); Khartishvili, L. Creative Tourism Development Models towards Sustainable Tourism. Georgian Arts and Culture Center, Tbilisi, 2022. Available at: https://blacksea-cbc.net/images/e-library/BSB1130_THC_-_Creative_ 300 GIORGI AMIRANASHVILI
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