The chapter concludes that intellectual property rights—when adequately harnessed— can serve as both protective and enabling mechanisms in tourism development strategies. They not only safeguard cultural and gastronomic heritage from misappropriation but also create added value through quality signaling and destination branding. The Corippo case illustrates both the potential and the untapped opportunities of aligning IP management with sustainable tourism and regional development objectives. A more intentional application of IP frameworks could reinforce Corippo’s positioning and contribute to long-term territorial resilience. Keywords: Gastronomy Tourism, Intellectual Property, Territorial Revitalization, Cultural Heritage I. FROM NECESSITY TO ATTRACTION: GASTRONOMY, TOURISM AND THE INTELLECTUAL PROPERTY In recent decades, the gastronomic products has become a central element in attracting and positioning many destinations. Gastronomic experience design and marketing, incorporating both tangible and intangible cultural heritage alongside product and process advancements, now constitute a pivotal element for territorial restructuring and the expansion of offerings in intensely competitive markets. From a tourism perspective, the gastronomic supply has evolved from being an indispensable support service to cover a basic need, namely food, to being an attraction in itself. The growing importance of culinary experiences in tourism has also generated academic and professional interest regarding the role of intellectual property (IP) in this field. According to the World Intellectual Property Organization (WIPO), gastronomy constitutes a first-order cultural and economic asset, especially when integrated into sustainable tourism development strategies (World Intellectual Property Organization & World Tourism Organization, 2021)4. Hence, it is proposed that gastronomic experiences can play a significant role in the competitiveness of tourist destinations. Regarding the use of intellectual property rights (IPRs), international organizations such as WIPO and UN Tourism advocate for their use as instruments to enhance the value of culinary heritage, as well as to promote innovation and sustainability (World Intellectual Property Organization & 4 World Intellectual Property Organization, & World Tourism Organization. (2021). Boosting Tourism Development through Intellectual Property. https://www.wipo.int/publications/en/details.jsp?id=4543&plang=EN. 304 SHEILA SÁNCHEZ BERGARA | ALAN QUAGLIERI DOMÍNGUEZ
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