The Integration of the Greek Gastronomic Identity and Philosophy into the Modern Tourism-Cultural Product Dimitrios Mylonopoulos1 Polyxeni Moira2 I. The various aspects of food. – II. From food consumption to ‘gastronomy’. – III. Gastronomy and tourism. A close relationship. – IV. The legal framework of gastronomy tourism. – V. The promotion of Greek gastronomic identity. 5.1. The Greek Cuisine Quality Label. 5.2. The “Greek Breakfast” Programme. 5.3. Wine Routes and Wine / Oenotourism. – VI. Conclusion. – References. In recent years food has been a key component of the tourism product. Modern tourists do not simply want to consume food at a destination, but through food to experience the culture more deeply, the environment and the local customs of the host places. It is now known that the lifestyle of a people is about what foods they consume, how food is prepared, in which environment, the social characteristics of consumption and the ‘rituals’ of consumption. All the above are combined with the local architecture, the natural environment and generally the place. This tourism demand is labeled as gastronomy tourism. The term comes from the Greek word gastronomy and means the art of haute cuisine, the set of rules for choosing the proper ingredients and preparing dishes aiming at satisfying all senses. For the ancient Greeks, gastronomy was closely linked to pleasure, sociability but also to the discussion of high topics, philosophy and politics. Food for the Greeks has accompanied events of joy, sorrow, celebration (religious ceremonies and folk festivals), mourning, victory, remembrance. This identity coupled with various activities is today ‘the tip of the spear’ for the Greek public and private tourism sector, which seeks to promote and create the modern Greek gastronomic identity. The paper will present the evolution of the Greek gastronomic identity and its valorization as a tourism product. DOI 10.60559/gl25 1 University of West Attica, Department of Tourism Management, dimilon@uniwa.gr 2 University of West Attica, Department of Tourism Management, polmoira@uniwa.gr
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