must have the right to respond to reviews and request the removal of those that are false, misleading, untruthful, excessive, outdated (over two years old), or refer to circumstances that have since changed; iv) The buying and selling of reviews—whether between businesses or through intermediaries—as well as assigning reviews to products or services not actually evaluated, or influencing reviews through incentives, shall be prohibited; v) the Italian Communications Regulatory Authority (Autorità per le Garanzie nelle Comunicazioni) will define codes of conduct for online platform operators and those involved in the dissemination of reviews, to ensure the identity of reviewers, the authenticity of reviews, transparency and impartiality in management, and useful details for cross-checking. 567 FAKE AND PAID-FOR ONLINE REVIEWS AND PROTECTION
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