followed, of which product labelling is one of the most important, as it helps to ensure food safety. Such labelling should at least include information on composition, nutrient content and expiry date. Moreover, advertising of foodstuffs helps to ensure food safety, as it should be clear and accurate and should not mislead consumers. It should also be borne in mind that, as well as the producer, the trader has a responsibility towards the consumer, as the products sold by the trader must comply with the relevant quality standards. Food safety is defined as the absence of risk to human health through the production, handling, storage and marketing of food. It involves the prevention of risks to human health, including the presence of microorganisms, toxins and other contaminants in food. Safe food serves as a guarantee of food safety by preventing risks to human health. It contains guiding principles for food safety such as risk prevention, quality control, protection of public health, among others. Both the producer and the trader are responsible for food safety. Ensuring food safety is a complex process that starts at the farm and ends with the consumer. The Food and Agriculture Organisation of the United Nations (FAO) is the only international organisation that oversees all aspects of the food chain, enabling it to offer a unique 360° view of food safety. This perspective is further enhanced by a strengthened partnership with the World Health Organisation (WHO). With their complementary mandates, FAO and WHO address a range of issues to support global food safety and protect the health of consumers.7 The global food supply chain is a complex and critical infrastructure that plays a fundamental role in food security, economic development and global social stability. This chain encompasses all processes from agricultural production to distribution and final consumption, as outlined above, and its importance cannot be underestimated in a context of growing world population and food demand. In the 21st century, the supply chain faces numerous challenges that threaten its efficiency and resilience. One of the main challenges is adapting to the effects of climate change, which alters production patterns and can lead to uncertainty in food availability. In addition, globalisation and interconnected markets have increased the vulnerability of supply chains to disruptive events, such as pandemics, natural disasters and geopolitical conflicts. Chain efficiency is also 7 Food safety and quality: Food and Agriculture Organization of the United Nations (fao.org) Accessed 5 August 2024 at 8:00 p.m. Available at: https://www.fao.org/food/food-safety-quality/home-page/es/ 621 GREENWASHING, LABELLING AND CONSUMER PROTECTION
RkJQdWJsaXNoZXIy MTE4NzM5Nw==