IJTTHL1/2025

In response to this plan, the European Council adopted the “EU Agenda for Tourism 2030” in December 20229. The agenda focuses on five priorities: the green and digital transitions; resilience and inclusion; skills and support; and the governance and policy implementation framework. In the plan, the Council underlines its determination to promote sustainable tourism, taking into consideration all the key dimensions of economic, environmental, cultural and social sustainability, in response to, among other factors, climate change and loss of biodiversity, in accordance with the United Nations 2030 Agenda for Sustainable Development and its commitment to support tourism that creates sustainable jobs and promotes local culture, products and services. Tourism significantly contributes to economic development across Europe and can help to achieve the objectives of various EU, national, regional and local policies thanks to its economic and social dimensions and the high ratio of micro, small and medium-sized enterprises operating directly or indirectly along the tourism value chain. The tourism ecosystem is composed of several economic sectors, which have their own specific sectoral approaches, where over 99 % are micro, small and medium-sized enterprises. It is well kown that various EU policy domains, such as transport, employment or consumer protection, often impact the tourism ecosystem due to its crosssectoral nature; this, it is important to have a coimplementation process, as part of the Transition Pathway for Tourism. This is a good starting point to strengthen cooperation among tourism stakeholders, the Commission and the Member States in order to identify possible topics, actions, key actors, conditions and objectives for the green and digital transition of tourism towards a more resilient ecosystem. Thus, the Council invites the Member States to: a) exchange knowledge and best practices for developing and implementing tourism strategies at various governance levels, taking account of the economic, environmental, cultural and social sustainability of tourism and including the perspectives of visitors as well as local residents, organise awareness-raising activities on such themes as the benefits of the green and digital transformation, demand for sustainable offers, new skills and experimenting in tourism, to provide for the protection of local culture, including tangible and intangible cultural heritage; europa.eu/doi/10.2873/775069. 9 See: European Council conclusions on European Agenda for Tourism 2030, Brussels, 1 December 2022 152 ROSARIA GAROZZO

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