I. NEOLOGISMS OF THE NEW POLIS Each of us can easily see how much a language is enriched with the passage of time by new signifiers and meanings in direct proportion to the evolution of the history and customs of a social context. If to this observation we add the fact that behind every word that comes into being there is a thought that pulsates, and that, behind each of such bombastic thoughts, take in turn, ab ovo, visions of the world around us, we realize that with the evolution of history we are delivered not only new linguistic facts, in themselves already susceptible to invest a pro-future cultural curiosity, but rather the epistemological in-itself from which new realities and worldviews will then take their rise.4 From the multitude of examples that can be brought in support of the thesis set forth above, we take, here, the case that most concerns us to develop and discuss the topic under rubric, namely, the city and tourism.5 Indeed, to ascertain how the meteoric technological evolution has affected the semantics of tourism and the polis (or tourism in the polis), and more generally, how from this bouquet of neologisms prompted by the course of history has inspired the idea a new techno-urbanist agenda applied to a new tourist-smart city, is both a fascinating and delicate subject. Cities, and especially their building patterns, have, in fact, always represented the ubi consistam of a civilization to the point that we can say, without fear of being wrong, that of the city, urbanism, if you will, has always been its moral. 6 4 On such interesting aspects the literature is generous. See, however, at least B.L. Whorf, Language, Thought, and Reality, Mit Press, Cambridge, Mass, 1956, on how The World presents itself in a kaleidoscopic flow of impressions that must be organized by our minds through language; F. de Saussure, General linguistics course, Laterza, Bari 1967, on the arbitrary link between signifier and signified; G. Frege, Logical searches, Guerini, Milan 1988 on the peculiarities of the utterance to express a thought; as well as always in this vein of the link between thought and language and as a conceptually necessary link D. Davidson, Rational Animals, in E. Lepore-B. McLaughlin (ed.) Essays on Action and Events. Perspectives in the Philosophy of Donald Davidson, Blackwell, Oxford 1985; Micaela Rossi, Metaphors of Urban Space: (de)naming in terminology as epistemic positioning, in Publifarum, no. 28, 2017; R. Kocourek, La langue française de la technique et de la science. Vers une linguistique de la langue savante, Wiesbaden, Brandstatter, 1991; N. Chomsky, Language and Mind, Bollati Boringhieri, 2010. 5 On the topic see M. S. Khan, M. Woo, K. Nam, & P.K. Chathoth, Smart city and smart tourism: A case of Dubai. Sustainability, 9, 2017; A. Jasrotia, & A Gangotia, Smart cities to smart tourism destinations: A review paper. Journal of Tourism intelligence and Smartness, 1, 2018; J.B. Auby, Droit de la ville: Du fonctionnement juridique des villes au droit à la Ville, Paris, 2013; S. Calado Garcia -A. Gutierrez, - C.J. Vives, - E. Valencia, Smart City, Hacia la gestion inteligente, Marcombo, Barcelona, 2013; E. Glaeser, Triumph of the City: how our greatest invention makes us richer, smarter, greener, healthier and happier, London, 2011. F. Gaspari, Smart city, multilevel urban agenda and new administrative citizenship, Editoriale Scientifica, 2018. 6 This emotional tonality takes sap from reading L. Nuti, Portraits of the City. Vision and Memory between the Middle Ages and the Eighteenth Century, Marsilio, Venice 1996; and M. Cacciari, The City. New edition. Pazzini 2021. 164 FRANCESCO GASPARI | LUIGI CAMERIERO
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