International Journal of Tourism, Travel and Hospitality Law 2023

The use of artificial intelligence in travel and hospitality industry. Civil liability profiles Caterina del Federico1 1. What is artificial intelligence. 2. How is AI changing the travel industry. 3. Civil liability profiles. 4. Conclusions. The contribution will develop through some questions having a pivotal role in artificial intelligence debate and on its use in the field of tourism. The approach used is that of the jurist; thus, the acts issued in recent years by the European Union will be primarily considered to answer the various proposed questions. Preliminarily, there is a question of whether there is a definition of artificial intelligence. In a second step, the relevance of artificial intelligence systems in the tourism industry will be demonstrated through some concrete examples. Finally, the most critical point will be raised: who is responsible for the damages produced by an artificial intelligence system? What is the applicable liability regime? Therefore, the issue of civil liability will be analyzed, an issue on which uncertainty reigns and on which there is a proliferation of acts by the European Union. Keywords: Artificial intelligence, data, civil liability, european regulation, european sources of law. 1. WHAT IS ARTIFICIAL INTELLIGENCE First, there is the question of what is meant by the term “artificial intelligence”. Frequently, in fact, the term is used inappropriately. For example, when reading the legal doctrine on the subject, one notices that some authors indiscriminately use the term artificial intelligence and the term blockchain, or the term artificial intelligence and the expression internet of things. It seems appropriate to provide clarity and identify a fixed point from which to start. DOI 1 Dipartimento di scienze giuridiche – Università di Bologna.