19 that:"freedom [...] finds a limit in the alteration or use of the territory in contrast with its nature of « common good »"36. It follows that, by including in the concept of the "common good" also the portion of physical space in which communities are settled and live, the overall status of the good can only be translated into the aspiration to a functional balance. The relationship between "profitability" and the behaviour of operators is, therefore, a relationship of fundamental importance in the system of the values expressed by our Constitutional Charter in relation to the person, business, the environment and the preservation of our artistic and cultural heritage and, for this reason, it is essential to ensure that the entrepreneurial activity is functional to a sustainable profit, especially in a sector such as tourism. However, for this to be possible, there must first of all be an essential link between market development and safeguarding the artistic and environmental heritage, and that there are general criteria by which to exploit human resources and ensure that the action complies with the technical rules. The principle of preserving the value of the company, in fact, is an expression of the activity carried out and of what it entails in terms of jobs and wealth production. On the other hand, every form of improper behaviour must be inhibited, both because the abuse of the dominant position and the exploitation of the market is a short step and because it is necessary to avoid pursuing the objective of maximising profit. It follows from the above that, in order to discuss correct and sustainable entrepreneurial behaviour (in every sector, including tourism services), it is essential to consider and from interpreting the real needs of society with a prompt and adequate response to the overall situation on which the effects of the produced activity are to be measured. Business activity, therefore, must be carried out in an efficient and orderly manner, all the more so if we consider that the commitment to protect the company as a source of wealth and social welfare can never be lacking. Proof of this is that, by resorting to the need to ensure that a company keeps pace with market changes and adopts appropriate innovative schemes, it can be configured as detrimental to 36 Cf. I.M. MARINO, Territorial planning and economic development, in I.M. MARINO - S. LICCIARDELLO - A. BARONE, Milano, 2004, oggi in I.M. MARINO, Scritti giuridici, (a cura di) A. Barone, Napoli, 2015, Tomo II, 1110.
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