Tourism Enterprise and Cultural Heritage protection, as a legal for valorization of the Territory and of the Person by Francesco Torchia

FRANCESCO TORCHIA 20 the criterion of good organization even a possible inadequate allocation of resources. If it is added that any loss of assets, attributable to reprehensible management behaviour, can also result in actions by the supervisory authorities with the sharing of damages on the community, By thus bringing about a transformation into a social burden of the negative results of bad management, the ethical impact of morally reprehensible behaviour is clear. We must, therefore, avoid serious repercussions, with damage caused by mismanagement (which would also be difficult to punish in order to obtain the possible recovery of the value lost) and, in order to do this, there must be, first of all, an adequate and correct development of the forms and methods of verification and control (both internal and external) of the managerial activity. A control, whose intrinsic ethicity is found in particular in the necessity to render functional the formation of the profit. In other words, it is necessary to set up a model in which solidarity is the prerequisite for overcoming the dichotomy between the free market and social policies, with a view to building a society in which the contractor, in the choice to be made, preference is given (sometimes to the presence of a simple certification mark) to a service for which it agrees to pay a higher price than that applied on the market, because it is a price that also includes the c.d. social and environmental costs of the finished product (the c.d. integral price). Preliminary to any other action is, to this end, the redefinition of the relations between State and market, since it is necessary to create an appropriate and stimulating context and, at the same time, avoid that it is done as in the past, when interventions in the public sector have brought only waste, corruption and inefficiency37. Even more so if we consider that the costs caused by the impoverishment and marginalization of a large part of the world population are increasing day by day. The logic of the market, therefore, alone is not enough, but it 37 In this regard, cf. N. ROOZEN AND F. VAN DER HOFF, Max Havelaar, the adventure of Fair Trade, Feltrinelli, 2003, p.177, where it reads verbatim: "Marginalization is also caused by imperfect competition. The powerful of the market deprive producers of substantial economic value. Farmers depend on buyers to exploit them. Because of the overpowering positions of some subjects in the field of transport, primary processing and exports, the peasant gets only a small part of the world price. The world price in turn constitutes only a fraction of the final consumer price. Apparently, all earn on the sale of coffee, bananas or cotton, except the peasant. These unequal situations are often protected by legislation that favours elites and leaves corruption free."

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