Wine tourism and Italian legislation Chiara Tincani University of Verona 1. The notion of wine tourism. 2. The so - called "wine routes". 3. The normative definition of wine tourism. 4. The proposed law. 1. The notion of wine tourism Italy boasts "wine production of (...) value, renowned at an international level (...). It has a territory" with a strong vocation "under the enological profile", a vocation "whose cultural value has been recognized by UNESCO, which has awarded 'The wine - growing landscapes of Piedmont: Langhe - Roero and Monferrato' and the 'Prosecco Hills of Conegliano and Valdobbiadene' the recognition of World Heritage Sites"1. This has exerted an attractive force for tourists; born in a gastronomic logic, the interest in wine has taken on an identity of its own over time, to the point that, today, we speak of wine tourism2. It consists of offering an experience in which the tasting of local productions is combined with visits. Wineries are in the countryside and, therefore, their attendance corresponds to the so - called slow tourism, the new way of traveling, which, as a reaction to the hustle and bustle of modern life, selects places that are uncrowded and immersed in the nature, so that one can learn 1 Cf. Garibaldi, Enoturismo in Italia, in https://www.robertagaribaldi.it/enoturismo-turismo-del-vinotrend-e-previsioni/. 2 Cf. Strambi, Dalle strade del vino all’enoturismo alla ricerca della qualità, in Riv. dir. agroalimentare, 2019, 503 ff.; Claroni, Il turismo del vino quale turismo culturale ed esperienziale e strumento di promozione e valorizzazione territoriale, in Riv. it. dir. tur., 2021, 28 ff..
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