Chiara Tincani about the traditions and customs of the countryside. In fact, wine tourism also allows for a vacation of slow discovery of the area. From a niche phenomenon, wine tourism has now reached a wider audience, which includes the expert, the professional, the enthusiast, down to the merely curious. In the face of an intensification of these needs, there is a more articulated offer; thus, alongside the traditional proposals of tastings and visits to wineries, activities among the vineyards, grape harvest experiences or stays in so - called thematic hotels are suggested. According to the "Rapporto sul turismo enogastronomico italiano 2021 - 2022"3, increasing attention is being paid not so much to renowned wineries as to small family businesses, and this has given rise to a combination of art, history and wine. Adding to the cultural dimension is the search for alternative leisure, as fifty - eight percent of Italian tourists would like to find opportunities for courses and fifty - one percent would like activities in vineyards. Wine tourism also seeks so - called sustainability; in fact, many travelers are inclined to visit wineries that adhere to projects that support local communities, and others express a desire for experiences such as grape harvesting. Linked to the focus on wine is the discovery of the places where other goods are produced, for example, traditional balsamic vinegar of Modena4. It is an ancient condiment, derived from the cooked must of grapes. It has a history that, today, can be retraced by visiting thirty - four villas scattered around the province of Modena, with the possibility of meeting the companies. In this regard, the Consorzio produttori di antiche acetaie (Consortium of Ancient Vinegar Producers) has compiled a detailed map that, with a guided tour, allows people to discover balsamic vinegar 3 See Rapporto sul turismo enogastronomico italiano 2022, in https://www.qualivita.it/wpcontent/uploads/2022/05/RTEI-2022.pdf. 4 Modena is a provincial capital of the Emilia - Romagna region, located in the center of Italy.
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