1st World Congress on Wine Tourism and the Law and the territory. It indicates all the available routes, and gastronomy has an important weight. As in Europe and the United States, beer - related tourism is also developing in Italy. According to the aforementioned report on food and wine tourism, nearly one in five travelers has visited a brewery or participated in a related event; they are expected to have an articulated experience that does not end with a mere visit. In particular, many would like to taste the drink with local dishes and, at the same time, would like to purchase it at affordable prices. Therefore, the company should ensure direct or online sales with home delivery, fostering a more lasting relationship. An example is the initiative of Spa Forst in Merano5; in fact, it is a complex organizational model in which, alongside the tasting, a restaurant service and typical products are offered. In food and wine tourism, experiential activities are increasingly in demand, and even in brassiculture one would like to try brewing under the direction of the brewmaster. As the economic initiative is linked to the local area, there is increasing demand to participate in courses on plants and wild fruits used as additional ingredients. There are interesting opportunities for tour operators, as there is a strong demand for organized trips. Finally, the hospitality sector should not be underestimated, as indeed experienced in the wine world with wine therapy centers. 2. So - called "wine roads" Over time, wine tourism has taken on its own identity; born as one of the expressions of the gastronomic experience, it has become the subject of specific regulation in our country. With Law No. 268 of 1999, Italy enhanced the value of wine - producing territories, with regard to places of quality production, and encouraged the creation of so - called 5 Merano is a city in South Tyrol, located in the North of Italy.
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