Duilio Cortassa It can certainly be said that the Villa Romana delle Cortesele represents a truly virtuous example of public-private partnership and an important step not just for wine tourism, but for the cultural heritage of the region. 8. Marchesi di Barolo: from heritage to glamour The various laws on tourism and wine-tourism which were analysed above produced the above-mentioned projects which, although different, have provided virtuous examples from which other companies can certainly take inspiration. However, there is a further case in which the application of the rules on wine tourism has led to the creation of a true integrated system made of a glorious winery, a great restaurant, highest level of hôtellerie, all designed for a top clientele and therefore capable of producing substantial growth and enhancement of the territory in which that system has been set up. We anticipated that the detour from the Piedmont hills would be short and, in fact, we are talking about the winery where, at the beginning of the 19th century, Barolo wine, more or less as we know it today, was created. In 1787 Thomas Jefferson, who was later to become President of the United States, tried Nebbiolo while he was staying at Hôtel d’Angleterre in Turin. In his travel journal, he described it with these words: “As silky as Madeira, as astringent as Bordeaux and as brisk as Champagne”18. It is hard to believe how the history of one of the most famous wines in the world is intertwined with human events with facts and people who, through their deliberate or forced choices, led to transforming a light and mediocre wine produced at the time by simple and archaic means into the 'wine of kings', indissolubly linking its birth and fame to one of the oldest cellars still located in Barolo. A story that has been going on for more than 200 years, dating back to when, in 1807, the last Marquis of Barolo, Carlo Tancredi Falletti19, married Juliette Colbert de Maulévrier, a 18 Domenico Massè, “Il Paese del Barolo”. 19 a fa n c A d t t v A h e l e b r y y a : w a i n n e c r t i e e h n m e t l e a f n a t m t t e io i r l n , y t e , h d t e h i y e n a F v r a a e l r l i e a o t t u t t i e s s a s t r e o e d u m r f c r e e o n s m t t io e 1 n s 1 t e i 9 d fi 8 e i n s w t s i o t o h m t h R e e a p f i a m o c l o t i t n t i h c d a a in l t d o th ; o e i c n y u mA w s e e t n r i, e t f s r a c o lr o m e n a c 1 d e 1 y r 5 n a 0 i n p w g ro i t tm h h e i W n c e o i n a m t z m f ( a o u m r n i G e ly s u a i o ) t f . t A T h s h a t e t i
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