Wine tourism: the case of Marchesi di Barolo by Duilio Cortassa

1. Introduction	2
2. What a farmer is	3
3. The winery: farm or industry?	4
4. The legislative decree No 79 of 2011: tourism code	4
5. What are we talking about when we talk about agritourism?	6
6. “Strade del vino” and other tools designed to enhance the value of vine and wine areas	7
7. Wine and tourism in the Italian practice	8
8. Marchesi di Barolo: from heritage to glamour	14

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