1st World Congress on Wine Tourism and the Law local governments (“Regioni”) set criteria for assessing the connection of agritourism activity with farming, in such a way that farming prevails. On 21 March 1987, the mayors of 39 cities and towns8 met in Siena to set up the Associazione Nazionale Città del Vino (National Association of Wine Cities), in response to the methanol wine scandal that just the year before, 1986, threw a socio-economic system based on wine into despair. From that negative event precisely the 'renaissance' of Italian wine ideally started; a scandal that was one of the main reasons that drove that group of mayors to set up the Città del Vino, realising that the operation that had to be carried out - of a cultural as well as a marketing nature - was to make the relationship between wine and territory ever stronger. In 1998, driven by a renewed interest in the quality of the territory, or “terroir”, as a resource for local communities, the Association produced the Piano Regolatore delle Città del Vino, a Town Planning of Wine Towns, setting two important concepts that are still valid today: the vineyard is a fundamental part of the landscape and so are all the agricultural areas involved, whose protection is strategic for the quality of the territory and shall therefore be planned in the administrative action; local development can only derive from a virtuous cooperation and shared choices between public and private. The aim of the Association is to help municipalities to develop around wine, local products and food and wine, all activities and projects that allow a better quality of life, sustainable development, more job opportunities. A concrete example of this is the commitment to the development of wine tourism, which combines the quality of landscapes and well-preserved environments, the quality of wine and typical products, and the quality of the offer spread throughout the territory by wineries and operators in the sector. Rural tourism in the Città del Vino is growing steadily, also thanks to the regulatory instruments which will be examined in the following chapter. Before proceeding, however, it is necessary to mention the Movimento Turismo del Vino (Wine Tourism Movement), a non-profit association established in 1993, including among its about 1,000 members some of the most prestigious wineries of Italy. 6. “Strade del vino” and other tools designed to enhance the value of vine and wine areas The objective of the Act No 268 of 27 July 1999, Regulation of the “Strade del vino” ('wine routes'), is to enhance the value of the territories of wine, with reference to areas where wines with a designation of origin, or a geographical indication, are made. Wine routes are signposted and publicised routes, along which it is possible to find natural, cultural, and environmental values, vineyards, and cellars of individual or associated farms open to the public; they are a tool through which wine territories and their production can be advertised, marketed, and enjoyed as a tourist offer. Reception and hospitality activities, including the tasting of farm produce along with recreational, cultural, and educational 8C C a h M r ia d a n u y t c o i c , r i s , G C a f a r t o s ti t m n e a l lr A in a l , b a a i G n , r A e C s v h t e i i a , n i B n t a i ,r C C b h a a i s r a t e n e s l t c n i o , u , o J B e v s a o i r , B il L e e a , r a B r M a d r o e o r n l r o g a , a , , B D M u i o a a n r n i c o n o o d n , ’ v A M e l n b e t a l o i , s , D s C o a a , g n l M i a a l n o e i n , , f C D o a o r r t z e e z m , a , M a F , o i C r n e a t n r a m z lc e i i , g n F n o r a , a n s M o c , a o t Cn i, a t e G s c t a a a i g o ro n le t e t t i o n o, MSieonnate, fTarlecios,oMdo’AnltbeasceuZdaagioa,roNleoi.ve, Nizza Monferrato, Ovada, Pramaggiore, Radda in Chianti, Rufina, San Severo,
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