1st World Congress on Wine Tourism and the Law According to the Observatory of Wine Tourism10, in year 2020, the sale of bottled wine represented an average 80% of the turnover of wineries, including sales in the winery, while turnover from the tourism sector (restaurant, hospitality, visits) accounted for 7% and another 7% was the average part of the turnover from the sale of bulk wine. Generally speaking, for 9 wineries out of 10 the turnover comes also from tourism or, in other words, more than 9 wineries out of 10 offer wine tourism11. 7. Wine and tourism in the Italian practice An extremely varied and articulate picture that can be drawn, without doubt, within the legal framework that we have tried to describe in the preceding chapters. In this chapter we will be analysing some situations that deserve attention because of their peculiarities. The vineyard Landscape of Piedmont, Langhe-Roero and Monferrato, is made up of five distinct wine-growing areas and one castle: the Langa of Barolo12, the hills of Barbaresco13, Nizza Monferrato14 and Barbera, Canelli and Asti Spumante15, the Monferrato of the Infernot, and the castle of Grinzane Cavour. It is located in the southern part of Piedmont, between the Po river and the Ligurian Apennines, and encompasses the whole range of technical and economic processes relating to the winegrowing and winemaking that has characterized the region for centuries. 10c a rOrsi es es rovuatt oercioonNo ma ziico nr easl ee adreclhTaunrdi scmo on sduel lt iVnign foo/rNboums iins me sas,eAs ,parsi ls o2c0i2a 2t i.oNn os ma ni sdmpau ibsl iacna idnmd ei npies nt rdaet ni otncso. m p a n y t h a t 11 Nomisma Wine Monitor is carrying out a survey involving Italian municipalities that are members of the Associazione Nazionale Città del Vino in order to identify the specificities of wine tourism supply and demand and to define useful elements to implement the sector and promote it effectively. 12 A uTghues td 1e s9i3g 3n aat ne dd ai nr ecal uodfetsh et hger aepnet si rseu ti tearbr il teofroyr opfr ot hd eu cmi nugn' iBcai pr oa ll iot 'i ews aos fdBe lai rmo il toe, dCba ys tti hg lei oMnien iFs at el lrei tatloD, eScerrer ea loufn3g 1a dC'aAvlobuara, Dndianino pda'Artlbtah,eCtheerrraitsocroyaonfdtRhoedmdiuinnictihpeaplirtioevsinocf eMoof nCfuonrteeo.d'Alba, Novello, La Morra, Verduno, Grinzane 13 D eTc hr eeedoe fs i3g 1n aAt eudg ua sr te a1 9o f3 t3h ea ngdr aipnecsl usduei tsa bt hl ee feonr t ti hr ee pt errordi tuocrtyi oonf ot fh"eB ma rubna ircei spcaol i"t iwe sa so df eBl iamr bi taerde sbcyo ,t hNee Mi v ien, i Ts treeri isaol (pfaorrtmoefrAlylbpaa. rt of Barbaresco) and the village of San Rocco Senodelvio, formerly part of Barbaresco and currently 14 whTihleetPhDeOPDMOonNfiezrzraatwoawsaaspapprpovroevdeidni2n011999. 4 and includes an area between the provinces of Asti and Alessandria, 15 Carlo Gancia created the first Italian sparkling wine in Canelli back in 1865 using the méthode champénoise (you can still find 'Champagne Gancia' panels in the antique markets), while in 1898 Federico Martinotti invented the fwirhsot rpaaptiednstepdartkhleintgecshysntieqmueininla1r9g1e0a)u. toclaves (metodo Martinotti, or Martinotti-Charmat, from Eugène Charmat The Consortium for the Protection of Asti was officially established on 17 Dp reocde umcbeer rs , 1t h9e3 2o .wFnoelrl os wo fi nsgm tahl lee rLcaowm po na n'iTe ys ,pliacna dl oWwi nn ee rss' aonf d1 9f a3r0m, erresp, rme seet nattatthi veeTs oowf nt hHea llla irng eA sstpi at roksl ient gu pw ti nh ee institution that would promote the white Moscato grape and the wine with PDO Asti.
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