Kitchen Nightmares, Anthony Bourdain: No Reservations, Jamie at Home, Hell’s Kitchen, Nigella Lawson) brought attention for the culinary world to an unprecedent level. Television networks started to fight for the most popular chefs and cooks, who now have prime time programs where they perform cooking shows or where they evaluate cooking skills of contestants’ talent shows. We witness the phenomenon of the “superstar chef”2. Displaying photos or videos of food on social media is common now. The “#foodporn” is used on social media to tag photos or videos of visually appealing food. It refers to the trend of sharing highly stylized and often indulgent images of food that are meant to evoke a strong emotional response (like how glamour or pornography is intended to arouse). According to Wikipedia, food porn is an over-glamourized visual presentation of food. Our current fixation with looking at food is teetering on obsession. The coined phrase “food porn” describes this obsession. Using social media has also become a new way to present and sell food and beverages, and there are websites and Apps to help you to find the best places where you can eat (e.g., TheFork, TasteAtlas, Michelin Guide, TripAdvisor).3 2 See CEREA, Elena and RURALE, Andrea, “Haute Cousine System and its Cultural Dimension: When Chefs are the New Artists”, ESA Research Network Sociology of Culture Midterm Conference: Culture and the Making of Worlds, October 2010, Available at SSRN: https://ssrn.com/abstract=1692084 (last access on 03-022025); JANSSENS, M-C, “Copyright for Culinary Creations: a seven course tasting menu with accompanying wines”, Centre for Intellectual Property Rights, University of Leuven, January 2013; CUNNINGHAM, E., “Protecting Cuisine Under the Rubric of Intellectual Property Law: Should the Law Play a Bigger Role in Kitchen?”, 9 J. HIGH TECH. L. 21, 2009, pp.21-51. 3 Here are some popular shows and series on YouTube, Facebook, Instagram, and Streaming Food Series that focus on food: a)YouTube: Mark Wiens - Migrationology – Travel and food vlogs featuring authentic local cuisine from around the world; Best Ever Food Review Show – Sonny Side explores unique and exotic foods globally; First We Feast (Hot Ones) – Celebrities eat increasingly spicy wings while answering questions; Tasty by Buzzfeed – Quick and creative recipe videos; Sorted Food – British chefs and friends explore food trends, recipes, and cooking challenges; Luke Martin (Chopstick Travel) – Focuses on street food and authentic cuisine in Asia and beyond; Strictly Dumpling (Mike Chen) – Travels across continents to review famous restaurants and hidden gems; The Food Ranger (Trevor James) – Covers deep street food experiences in Asia, the Middle East, and beyond; Great Big Story (Tastemade & CNN) – Short documentaries on unique food traditions around the world; Guga Foods – Focuses on BBQ, meat, and food experiments; Street Food Around the World (DW Documentary & BBC Food) – Features vendors and local culinary traditions. b) Facebook: Tasty by BuzzFeed – Quick recipes and global food trends; Food Insider – Covers unique foods, restaurants, and food traditions worldwide; So Yummy – Features creative food hacks and quick recipes; Twisted (Jungle Creations) – Over-the-top recipes with a fun twist; Chef’s Table (Netflix via Facebook) – High-end culinary storytelling from famous chefs worldwide. c) Instagram (Food Influencers & Shows): @foodgod (Jonathan Cheban) – Shares luxury and viral food trends; @ actionbronson – Rapper & chef showcasing worldwide food culture; @buzzfeedtasty – Short and eye-catching recipe videos; @nytcooking – Recipes and food stories from The New York Times; @thefoodranger – Trevor James’ travelfood discoveries; @strictlydumpling – Mike Chen’s global food adventures; @streetfoodglobal – Showcases Street food vendors from various countries. 219 HOW TO PROTECT FOOD PRESENTATION BY INTELLECTUAL PROPERTY
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