Along with the growing success of cookery books, e-books, magazines, e-magazines, TV and Netflix shows, websites, cookery blogs, Facebook and Instagram images and videos relating to food, food web forums, many chefs and their reviewers, costumers and fans, look upon cooking as a form of art. There are overall museums dedicated to food (e.g., Food Museum in Hangzhou, China; Museum of Food and Drink (MOFAD) in New York, USA; Amsterdam Cheese Museum in the Netherlands; China Watermelon Museum in Beijing, China; Shin-Yokohama Ramen Museum in Yokohama, Japan; Museum Kimchikan in Seoul, South Korea; Alimentarium in Vevey, Switzerland; Cité du Vin in Bordeaux, France; Cup Noodles Museum in Osaka and Yokohama, Japan. In Portugal, we highlight: Museu do Pão, in Seia; Museu da Cerveja, in Lisbon; Museu do Vinho do Porto, in Porto; WOW, in Vila Nova de Gaia; Museu do Azeite, in Moura, Alentejo; Museu do Chocolate, in Óbidos. Chefs are culinary artists. Their recipes and dishes are as pleasing to the palate as to the eye.4 The same applies to drinks and barmen. Thus, the question of whether food can be protected by intellectual property laws is still a pressing subject. We have already written about this topic in a broader sense, dealing with copyright and related rights protection, industrial property rights protection (patents, design, trademarks and other distinctive signs) as well as with rules against unfair competition and trade secrets.5 In this article we focus mainly on food presentation and the way to protect it by Intellectual Property, or by other means, always trying to find the right balance between open source and exclusive rights protection. The culinary world is and will remain a mix of tradition and innovation, thus fair competition is an important goal to achieve. d) Streaming Food Series (Available on YouTube, Netflix, or Social Media): Street Food (Netflix) – A deep dive into local food vendors in Asia, Latin America, and the U.S.; Somebody Feed Phil (Netflix) – Host Phil Rosenthal travels the world eating diverse foods; Anthony Bourdain: Parts Unknown (CNN, YouTube, HBO Max) – Legendary food and culture show; MasterChef & Hell’s Kitchen (Gordon Ramsay) – Popular cooking competitions with global reach; Chef’s Table (Netflix & Facebook) – Documentary series featuring top chefs; Ugly Delicious (Netflix) – David Chang explores how food connects cultures. 4 In this sense, REED, Natascha N., “Eat your art out: Intellectual Protection for Food”, Blog Trademark, Copyright, Advertising & the Law, 21, June, 2016, at Eat Your Art Out: Intellectual Property Protection for Food | Trademark, Copyright, Advertising & the Law | Foley Hoag LLP, last access on 03-02-2025. 5 See ROCHA, M. Victória, “The Mondrian Cake: may Intellectual Property protect signature food?”, Revista Electrónica de Direito (RED), 19, Junho 2019, 2, pp. 165-184. 220 MARIA VICTÓRIA ROCHA
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