In a scenario of increasing experimentation and ferment in gastronomic tourism, it could be deduced that IPRs can play a strategic role both in the preservation of cultural heritage and in boosting business and territorial development. Based on this premise, this chapter explores the role of intellectual property rights through the case study of Corippo Albergo Diffuso, in which the gastronomic supply has special relevance within the strategy for the conservation and revitalization of the architectural, landscape, and social heritage of the village of Corippo. To achieve the aforementioned objective, first, we present the Corippo Albergo Diffuso case study, followed by an analysis of the use of IPRs, and to conclude, we highlight the main implications at the business level and for tourism planning. II. BEYOND CONVENTIONAL ACCOMMODATION: THE ALBERGO DIFFUSO AS A CATALYST FOR TERRITORIAL REVIVAL In recent years, there has been a proliferation of unconventional initiatives in the field of tourist hospitality, aspiring to play a primary role in the attraction capacity of rural and peripheral destinations, thus positioning themselves as the central axis of the territory’s tourism experience. The Corippo Albergo Diffuso experience, a receptive structure inaugurated in 2022 in the Swiss locality of Corippo, a small village in the Verzasca Valley in the Italian-speaking Canton of Ticino, is part of this context. The case of Corippo, inspired by a model developed and disseminated mainly in Italy, represents one of the three initiatives outside Italy recognized by the Associazione Nazionale Alberghi Diffusi (ADI) and the only one in another European country. This model arose as a response to the profound sociodemographic crisis affecting the historic villages of many peripheral areas of the peninsula, and its genesis can be traced back to the late 1970s. Paradigmatic in this sense is the project promoted by the poet Leonardo Zanier in Maranzanis, a mountainous village in Carnia, after the 1976 earthquake that devastated the Friuli region. With the aim of curbing the serious problem of depopulation in his locality, exacerbated after the earthquake, Zanier promoted—in collaboration with the Swiss Federal Institute of Technology Zurich—the use of post-earthquake funds to implement an architectural recovery plan for abandoned buildings and transform them into tourist accommodation units (Battaglia, 2007).11 11 Battaglia, F. (2007). Turismo rurale: l’Albergo Diffuso per la conservazione del Paesaggio. Il caso della Carnia. In C. Donato (Ed.), Turismo rurale, agriturismo ed ecoturismo quali esperienze di un percorso sostenibile (pp. 108-122). EUT. 306 SHEILA SÁNCHEZ BERGARA | ALAN QUAGLIERI DOMÍNGUEZ
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