and the production system. This synergy trains professionals able to combine agri‑food, tourism, and communication skills, supporting sector growth with highly specialised profiles. VII. FUTURE PERSPECTIVES AND CRITICAL DISCUSSION 7.1. Toward a national Turismo DOP ecosystem Turismo DOP is in a strategic transition: from a set of local experiences to a coordinated national system. This implies creating integrated governance that networks territories, enterprises, institutions, and citizens. The Turismo DOP Observatory can act as the control room, identifying needs, measuring performance, and guiding sector policies. 7.2. Emerging challenges The main challenges for the future of Turismo DOP can be summarised as follows: • Impact measurement—develop metrics to quantify economic, social, and environmental benefits; • Institutional coordination—strengthen dialogue among State, Regions, and Consortia to avoid fragmentation; • Sustainable innovation—evolve in line with digital and climate transformations while preserving cultural authenticity and preventing negative phenomena such as the so-called overtourism. 7.3. A forward‑looking vision Turismo DOP is not merely a tourism category, but a cultural and systemic project. It represents a pact of co‑responsibility among producers, institutions, and communities aimed at creating shared, long‑lasting value. From this perspective, Turismo DOP can serve as a form of territorial soft power, promoting the quality, diversity, and sustainability of Italian territories worldwide. VIII. CONCLUSIONS AND IMPLICATIONS FOR POLICY AND RESEARCH Turismo DOP emerges as an integrated model of territorial innovation, in which certified quality becomes a lever for sustainable development and social 324 MAURO ROSATI
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