1st World Congress on Wine Tourism and the Law of the family's 18th-century farmhouse. However, since La Morra’s Municipal Development Plan does not allow agro-tourism licences in the urban circle, Art Suites, although part of the winery building, are not operated as agritourist activities but rather under the room rental facilities regulations. An agreement with Uve wine bar e resort allows guests in the four elegant suites to have breakfast in the morning. Besides winemaking, Rocche Costamagna is well known for its commitment to cultural conservation. At the end of the 1960s Riccardo and Maddalena Costamagna’s granddaughter, Claudia Ferraresi, took the fate of the winery into her hands. A painter, a woman of culture, as well as an event organizer, along with her husband Giorgio Locatelli, she took a chance on Barolo and highquality wine-making. Claudia created “La Ca dj’Amis” (“The Friend’s House” in local dialect), a cultural association enhancing local arts, micro-histories, minorities, and gastronomic culture of Piedmont. In the mid-1980’s Le tavole della cultura (the Cultural Tables) events began, where the topics of food and wine were explored through conferences, books, and essays. In 1990 a selected group of professionals in hospitality, I Ristoranti della Tavolozza, dedicated to food and wine education, was founded. A major collection of more than 3500 volumes about food and wine, meticulously chosen and curated over time, stored in one of the cellar rooms, converted into a library, has been since 2005 the basis of Libri da Gustare, which is open to the public. Libri da Gustare also became the name for a series of events that, since 1996, spread and promote the cultural universe of food, territory, and its main characters. Staying in Langa territory but down 10 kilometres to Alba, in Località San Cassiano, we find one of the wonders of the wine world, the Ceretto winery, founded in the 1930s by Riccardo Ceretto, followed by his sons Bruno and Marcello who joined the business, with their innovative thinking for the time: the importance of the soil. The Cerettos story deserves to be told if only for the wines they produce, although the three Michelin stars given to chef Enrico Crippa, who moved from Brianza to Alba to open in 2005 his restaurant and suites, with the Ceretto family, in the heart of Alba, in the main square, “Piazza Duomo”, deserve a special mention, together with the “Piola”, in the very same building but at street level, the Italian ideal of the “trattoria”, i.e., a restaurant for every day. The main reason for mentioning Ceretto in this chapter on wine tourism is however not the three-star cuisine combined with top quality Barolo wine. Ceretto was the first winery in Italy to combine high-class wine and hospitality to site-specific artworks, linked to the environment in which they are created.
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