Wine tourism: the case of Marchesi di Barolo by Duilio Cortassa

Duilio Cortassa It was in 1999, in fact, right the time when the Strade del Vino Act was approved, that Roberta Ceretto first approached art, entrusting the renovation of the “Barolo Chapel”, in the Brunate vineyard in La Morra, to two internationally renowned artists, David Tremlett and Sol LeWitt. Contemporary art and architecture, a number of projects carried out in the recent decades that are now true icons of the territory as well as popular stops for tourists in the Langhe looking for something new. “The Cube” in Castiglione Falletto, “The Grape” in Monsordo Bernardina, “Protect me everywhere”, made by Valerio Berruti in 2012 in Castiglione Falletto the Fresco made by Francesco Clemente in 2007 at Piazza Duomo, “My happy dream” and “La Speranza”, both made by Kiki Smith in 2014/2016 at La Piola, plus exhibitions by Maria Abramowicz, Lynn Davis and Patti Smith, Anselm Kiefer, have transformed a wine and hospitality excellence into an absolutely unique place in the Italian wine scene. We take a short diversion from the hills of Piedmont, for a moment, to tell a story that takes place in another of Italy's iconic wine locations, Valpolicella, in Veneto. Benedetti La Villa evokes, on one hand, the name of the Benedetti family, who have been growing grapes and making wine in Negrar16 since the 19th century and, on the other, recalls 16m eNnet gi or na rCilsa si ns i ct ho e, i cnec nl ut rdei nogf , tbhees iddeessi gNneagt readr ,aMr eaar af onro ,t hF eu mp raondeu, cS tai no tn' Aomf wb ri no ge si owa int dh St ha en PP Di eOt r "oVi an l pC oa rl iicaenl ol a, "a ws wi t he l lt ha es ww ihtihl et ht he ePPDDOO“sAAmma raor no ne ed edlel al l aV aVlaploploi cl ieclel al l”a aanndd“VVaallppoolliicceellllaa RRiippaassssoo ”w. Tehr ee aPpDpOr oVvael pd oi nl i c2e0l l1a0w. a s a p p r o v e d i n 1 9 6 8 ,

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