Duilio Cortassa And the King, after sharing it with the most influential families of the time, was so enthusiastic about it that he bought an estate in Verduno to produce his own Barolo. In addition to perfecting the Barolo, the Marquise dedicated her life above all to the care and education of less fortunate girls, who were coming out of prison and in need of help. In 1831 the Marquise established the institute of the Penitent Sisters of St Mary Magdalene, while in 1843 the institute of the “Maddalenine” was founded. At the death of Giulia di Barolo in 1864, the estate of the winery that had conceived Barolo was inherited first by the Opera Pia Barolo, an institution set up to administer the family fortunes whose headquarters are in the baroque Palazzo Barolo in Turin, and then by the Abbona family: around 1895, Pietro Abbona began his activity and continued to bring prestige to Barolo during the 1900s20. As we can see, Giulia di Barolo’s is a wonderful story combining entrepreneurial genius, great elegance and rare concern for the less fortunate. Almost two centuries later, the history of the Opera Pia, and the Abbona family who still owns the winery, has resulted in an excellent wine, present all over the world, combined with an exquisite level of attention to hospitality. 20 The TM “Felice Abbona & Figli, Barolo” is still in use, alongside with Marchesi di Barolo.
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