1st World Congress on Wine Tourism and the Law As it was mentioned in chapter 3, a significant number of large wineries either did not abandon the agricultural enterprise form or maintained, alongside the industrial structure, one or more farms in charge of grapes-growing. Cantine dei Marchesi di Barolo is nowadays a joint-stock company with no public share ownership, with a sizeable turn-over and certainly ranks among the large Italian wineries21. The company is however mainly in charge of the distribution of the wine, and part only of the wine making, while agricultural simple partnerships, Antichi Poderi dei Marchesi di Barolo and Marchesi di Barolo Green Vineyards, are involved in grape growing and wine making. Starting with a great wine, and a great brand, Marchesi di Barolo is today a model both for wine production and for the hospitality offered to customers in its winery. “Vino e Cultura” (wine and culture) was used as one the winery’s logos since the mid-1970s and registered as a trademark by the winery in 2018. 21 6% of Italian wineries have a turnover between 10 mln and 50 mln €.
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