Duilio Cortassa Inside the historic cellar, the “Antiche Cantine dei Marchesi di Barolo”, right above the cellar Giulia Falletti made dig in the early 1800s, a wine shop for the retail sale of wine, with an elegant tasting room, offers the public the entire collection of Marchesi di Barolo, together with the winery’s honey and the typical Christmas Panettone, made with sultanas macerated in Moscato from the winery. Products with different brands are sold as well, such as books, chocolate, sweets, pasta, various products with truffles as much as branded gadgets. The combination of wines from the winery with a few branded products and some products from local suppliers makes the wine-shop a real and impactful commercial operation, with a significant annual sales volume and, above all, not particularly tied to the season of autumn, when tourism in the Langa has always been more substantial, but taking place all year round. The winery has a neighbourhood retail licence22 dated 22 April 2005, although the first administrative authorisation for retail trade23 dates back to 5 February 1976, long before the entry into force of the first wine tourism laws, which were examined in the chapter 4. The wine tasting inside the wine-shop is managed however within the restaurant activity. Sales of products is authorized as well in the new winery, located in via Alba, 12, on the road leading to Grinzane Cavour, though a neighbourhood retail licence dated 22 April 2005, while a previous authorisation of special forms of sale24 was granted on 18 May 2000. The Foresteria is the restaurant of the winery. 22 Licenza d’esercizio di commercio al dettaglio di vicinato. 23 Autorizzazione amministrativa per il commercio al minuto. 24 Autorizzazione a forme speciali di vendita.
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