With this goal in mind, the ROMANIA NATIONAL STRATEGY FOR THE DEVELOPMENT OF TOURISM 2024-2035 was recently adopted at governmental level. This Strategy focuses on three levels, to serve as a guide for the sustainable development of tourism in Romania for the 2035 horizon: • to further strengthen Romania as a well-known, world-class tourist destination throughout the year, as well as a destination that meets EU standards in terms of the provision of products and services; • to value the people, tradition, places, natural and cultural heritage of Romania; • to increase Romania’s visibility and reputation on the first-rate international tourism markets. Within this Strategy, the “nature and adventure” segments, which include ecotourism and rural tourism, are identified as some of the priority segments for Romania, with potential for the international market. That is why some important steps were taken, including at the legislative and administrative level, for this national priority to be put into practice. In the National Tourism Development Strategy, ecotourism is analyzed in close connection with the rural area, especially with the mountain area, which has the advantage of preserving the cultural identity. The danger of the disappearance of this identity can be reduced, through the development of economic activities such as ecotourism, rural tourism or agrotourism. In addition, the unique elements of the rural space in Romania allow many other forms of tourism to be developed under the “umbrella” of rural tourism, in direct correlation with elements of intangible or tangible heritage, such as: various crafts, gastronomy, ethnography and folklore, rural architecture, etc.). It is therefore proposed to develop both such forms of rural tourism specialized in the cultural dimension (rural-handicraft tourism, rural-gastronomic tourism, rural-architectural tourism, rural-ethnofolkloric tourism, etc.), but also a rural tourism specialized in its dimension thematic, related to the specifics of certain activities: the development of wine-growing, fruit-growing, animal-breeding, fish farms, horse farms, etc. It should also be noted that these tourism development policies in Romania also interfere with a series of commitments assumed within the Recovery and Resilience Mechanism adopted at the level of the European Union. Thus, through the National Recovery and Resilience Plan (PNRR), Romania’s national investment priorities and main reform directions were established in accordance 676 ILIE DUMITRU
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